When I first heard about the bae (before anyone else) app I thought, this is great we need more black owned tech companies. I’m always excited, when black owned tech get’s a lot of hype. And the hype around bae has been incredible with celebrity endorsements and media exposure. I knew it was a dating app, but I wasn’t sure what kind of dating app, so I went ahead and downloaded it. I’m not too into dating apps, but I figured I’d give it a shot. I tried all the other ones at least once and I’m a young, single black man so why not right? BAE is a direct competitor to Tinder. I logged in with my facebook account and then proceeded to read the guided instructions that let me know to swipe right or left depending on my preference. I didn’t have any expectations, but I was a little disappointed that it was similar to tinder. I was hoping for something different. But what I will say is that the team behind BAE has marketed it in an incredible way and is building a strong brand. Sometimes that’s all you need to separate yourself from the rest. I like their use of thin media tactics, pushing cool content to users, which is why I haven’t deleted the app yet. Although I’m over the whole swipe left, swipe right dating apps, I find myself every once in a while going back to the BAE app. The design and UX is definitely refreshing and at the very least you’ll have a good time scrolling through all the potential, or lack thereof.
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